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Text File  |  1995-09-26  |  23KB  |  321 lines
  1.  
  2. '//-----------------------------------------------------------------------------------------------------------------------
  3. '// Types used in diagram scripts - defined here as work around to compiling gtscrpt.lss -> gtscrpt.lso
  4. '//-----------------------------------------------------------------------------------------------------------------------
  5. Type GoalsStruct
  6.    Position As Integer
  7.    Text     As String
  8. End Type
  9.  
  10. Type SegmentStruct
  11.     LeftPos        As Integer
  12.     TopPos        As Integer
  13.    Text     As String
  14. End Type
  15.  
  16.  
  17. '//------------------------------------------------------------------------------------------------------------------------
  18. '// Strings used for all Agenda scripts
  19. '//             '<=' is markup sequence for carriage return,
  20. '//------------------------------------------------------------------------------------------------------------------------
  21. Public Const BenefitsPlanAgndTxt                    = "Overview<=Health and Welfare<=Retirement Plans<=Work and Family<="        + _
  22.                                                                 "Miscellaneous<=Market Comparisons"
  23. Public Const BusinessPlanAgndTxt                 = "Company Background<=Overview & Strategy<=Competition<=Risks<="                + _
  24.                                                                 "Business Team<=Funding Request<=Financial Statements"
  25. Public Const BrainStormingAgndTxt                = "Meeting Objectives<=Background<=Criteria for Solution<="                        + _
  26.                                                                 "Brainstorm Alternatives<=Discuss Alternatives<=Next Steps"
  27. Public Const BusinessReviewAgndTxt                = "Executive Summary<=Goals and Accomplishments<=Performance<="                + _
  28.                                                                 "Business Outlook"
  29. Public Const CompensationPlanAgndTxt            = "Overview<=Current Compensation Plan<=Issues and Recommendations"
  30. Public Const CompetitorAgndTxt                    = "Background<=Current Strategy<=Strategic Evaluation<=Anticipated Moves"
  31. Public Const CorporateOverviewAgndTxt            = "Company Overview<=Segment Overview<=Industry Overview<="                        + _
  32.                                                                 "Competitor Landscape<=Summary and Outlook"
  33. Public Const IndustryAgndTxt                        = "Background<=Customers<=Competitors<=Suppliers<=Trends<=Summary"
  34. Public Const ITAgndTxt                                = "IT Strategy Development<=Corporate IT Strategy<="                                + _
  35.                                                                 "Business Unit IT Strategy<=Technology Deliverables<=Conclusions"
  36. Public Const MarketingMixAgndTxt                    = "Estimating the Marketing Planning Gap<="                                            + _
  37.                                                                 "Closing the Marketing Planning Gap<=Implementing the Marketing Plan"
  38. Public Const MarketingPlanAgndTxt                = "Business Orientation<=Customers and Products<=Marketing Challenges<="    + _
  39.                                                                 "Target Markets<=Marketing Campaigns"
  40. Public Const MarketResearchAgndTxt                = "Objectives<=Methods<=Results<=Recommendations"
  41. Public Const MarketSegmentationAgndTxt            = "Market Background<=Market Segmentation Development<="                            + _
  42.                                                                 "Segment Targeting<=Segment Positioning Strategies"
  43. Public Const MarketStrategyAgndTxt                = "Describing the Business Vision<="                                                    + _
  44.                                                                 "Estimating the Strategic Planning Gap<="                                            + _
  45.                                                                 "Closing the Strategic Planning Gap<=Implementing the Market Strategy"
  46. Public Const NewMarketEntryAgndTxt                = "Executive Summary<=Market Analysis<=Entry Strategy<="                            + _
  47.                                                                 "Financial Summary<=Summary"
  48. Public Const OrientationAgndTxt                    = "Corporate Overview<=Employee Information<=Corporate Practices<="            + _
  49.                                                                 "Other Information"
  50. Public Const PositioningAgndTxt                    = "Our Current Position<=The Competition<=Our Desired Position<="                + _
  51.                                                                 "Implementation<=Communication<=Budget<=Summary"
  52. Public Const ProductServiceBriefingAgndTxt    = "Market<=Product/Service Review<=Positioning Strategy<=Next Steps"
  53. Public Const ProductLaunchAgndTxt                = "Product Overview<=Launch Objectives<=Launch Plans<=Summary<=Next Steps"
  54. Public Const ProjectStatusReportAgndTxt        = "Overview<=Current Status<=Going Forward<=Summary"
  55. Public Const ProposalAgndTxt                        = "Introduction<=Proposal Overview<=Terms of the Proposal<=Qualifications"    + _
  56.                                                                 "<=Summary"
  57. Public Const StrategicAllianceAgndTxt            = "Alliance Goals<=Competitive Advantages<=Alliance Proposal<=Next Steps"
  58. Public Const SalesByKenWaxAgndTxt                = "Key Factors in Your Purchasing Decision<=Overlooked Issues<=Current "    + _
  59.                                                                 "Customers and Why They Buy<=Return on Investment<=Let's Summarize<="    + _
  60.                                                                 "Comments and Questions<=Next Steps"
  61. Public Const SalesByZiglarAgndTxt                = "Key Issues/Needs<=Criteria<=Solution Overview<=Solution Benefits<="        + _
  62.                                                                 "Terms and Conditions<=Investment Return<=Summary<=Next Steps"
  63. Public Const TeamMeetingAgndTxt                    = "Company News<=Team Member Updates<=Other Discussion Topics<="                + _
  64.                                                                 "Current Events Discussion<=Action Items<=Summary"
  65. Public Const TrainingAgndTxt                        = "Overview<=Objectives<=Session Summary<="                                            + _
  66.                                                                 "Sources and Additional Information"
  67.  
  68.  
  69. '//-----------------------------------------------------------------------------------------------------------------------
  70. '// Strings used for print script
  71. '//-----------------------------------------------------------------------------------------------------------------------
  72. Public Const PrintMessage    = "This page will be printed on the default printer.  Choose OK to continue or CANCEL "        + _
  73.                                         "to cancel print."
  74. Public Const PrintMsgTitle    = "Print Current Page"
  75.  
  76.  
  77. '//-----------------------------------------------------------------------------------------------------------------------
  78. '// Strings used for goals and timeline scripts
  79. '//-----------------------------------------------------------------------------------------------------------------------
  80. Public Const ErrorMsg            = "Error"
  81. Public Const AddError            = "Freelance Graphics cannot add any more items to this diagram."
  82. Public Const DeleteError        = "Freelance Graphics cannot delete any more items from this diagram."
  83. Public Const InvalidDiagram    = "This button is no longer active because the diagram associated with this button "    + _
  84.                                             "has been deleted."
  85. Public Const NULLSTR                = ""
  86. Public Const DiagramNote        = "Note: Positions are numbered as follows:"
  87.  
  88.  
  89. '//-----------------------------------------------------------------------------------------------------------------------
  90. '// Strings used only in timeline script
  91. '//-----------------------------------------------------------------------------------------------------------------------
  92. Public Const TLAddQuestion    = "Add a new event at position"
  93. Public Const TLDelQuestion    = "Delete an event at position"
  94. Public Const TLDlgTitle        = "Add or Delete an event"
  95.  
  96.  
  97. '//-----------------------------------------------------------------------------------------------------------------------
  98. '// String used only in goals script
  99. '//-----------------------------------------------------------------------------------------------------------------------
  100. Public Const ObjAddQuestion    = "Add a new objective at position" 
  101. Public Const GoalAddQuestion    = "Add a new goal at position"
  102. Public Const ObjDelQuestion    = "Delete an objective at position"
  103. Public Const GoalDelQuestion    = "Delete a goal at position"
  104. Public Const ObjDlgTitle        = "Add or Delete an objective"
  105. Public Const GoalDlgTitle        = "Add or Delete a goal"
  106.  
  107.  
  108. '//-----------------------------------------------------------------------------------------------------------------------
  109. '// String used in pyramid/segment script
  110. '//-----------------------------------------------------------------------------------------------------------------------
  111. Public Const SectionAddQuestion    = "Add a new section at position"
  112.  
  113. Public Const SectionDelQuestion    = "Delete a section at position"
  114. Public Const SectionDlgTitle        = "Add or Delete a section"
  115.  
  116.  
  117. '//------------------------------------------------------------------------------------------------------------------------
  118. '// Strings used in Tips
  119. '//------------------------------------------------------------------------------------------------------------------------
  120. Public Const ITStrategyMsg1                = "The IT Strategy - Gemini content topic provides you with a guide for "            + _
  121.                                                         "developing an Information Technology (IT) strategy that aligns the "            + _
  122.                                                         "information systems organization with the business, resulting in the "            + _
  123.                                                         "delivery of value."
  124. Public Const ITStrategyMsg2                = "This approach to IT Strategy development is provided by Gemini Consulting.  "    + _
  125.                                                         "Gemini specializes in helping clients define strategies, build more "            + _
  126.                                                         "effective organizations and shape successful futures.  With 1,700 "                + _
  127.                                                         "professionals across five continents, Gemini brings together experts in "        + _
  128.                                                         "strategy, operations, organization and information technology."
  129. Public Const ITStrategyTitle                = "IT Strategy"
  130.  
  131. Public Const MarketStrategyMsg            = "The Market Strategy content topic is the first step of the Kotler Marketing "    + _
  132.                                                         "collection."
  133. Public Const MarketStrategyTitle            = "Market Strategy"
  134. Public Const MarketSegmentationMsg        = "The Market Segmentation content topic is step two of the Kotler Marketing "    + _
  135.                                                         "collection."
  136. Public Const MarketSegmentationTitle    = "Market Segmentation"
  137. Public Const MarketingMixMsg                = "The Marketing Mix content topic is step three of the Kotler Marketing "            + _
  138.                                                         "collection."
  139. Public Const MarketingMixTitle            = "Marketing Mix"
  140. Public Const MarketingPlanMsg                = "The Marketing Plan content topic is the final step of the Kotler Marketing "    + _
  141.                                                         "collection."
  142. Public Const MarketingPlanTitle            = "Marketing Plan"
  143. Public Const KotlerCommon1                    = "The Kotler Marketing Plan collection is a set of four content topics "            + _
  144.                                                         "created to guide the analysis for preparing and presenting a marketing "        + _
  145.                                                         "plan to colleagues and management.  Three of the content topics are "            + _
  146.                                                         "analytical tools designed to be used in sequence, and the fourth is a "        + _
  147.                                                         "presentation document designed to present the results of your analytical "    + _
  148.                                                         "work. In addition, the Marketing Plan may be used to present a plan "            + _
  149.                                                         "developed though other means."
  150. Public Const KotlerCommon2                    = "The analytical tools are based on an ""incremental impact methodology,"" "        + _
  151.                                                         "where each factor impacting marketing results is individually assessed "        + _
  152.                                                         "and quantified, and compared to a ""projected baseline."""
  153. Public Const KotlerCommon3                    = "The Kotler Marketing Group is a consulting organization headquartered in "        + _
  154.                                                         "Washington, D.C., with offices in Chicago and London.  The firm "                + _
  155.                                                         "specializes in market driven business problems for Fortune 1000 companies "    + _
  156.                                                         "and non-profit organizations."
  157. Public Const KotlerCommon4                    = "The practice philosophy of the firm is embodied in the work of Dr. Phillip "    + _
  158.                                                         "Kotler, S.C. Johnson & Sons Professor of International Marketing, Kellogg "    + _
  159.                                                         "Graduate School of Marketing, Northwestern University, who is an expert on "    + _
  160.                                                         "the strategic practice of marketing."
  161.  
  162. Public Const MeetingMsg1                    = "Use the Meeting Standard content topic to prepare for and conduct a "            + _
  163.                                                         "standard meeting"
  164. Public Const MeetingMsg2                    = "Follow these best practices for meetings:"
  165. Public Const MeetingMsg3                    = "1. Purpose:  Make sure the meeting is necessary and requires all "                + _
  166.                                                         "participants.  Could you achieve your goals through some other means "            + _
  167.                                                         "(phone, email, LOTUS Notes)?"
  168. Public Const MeetingMsg4                    = "2. Goals:  Identify specific goals for the meeting."
  169. Public Const MeetingMsg5                    = "3. Agenda:  Develop a realistic agenda and stick to it."
  170. Public Const MeetingMsg6                    = "4. Follow-Up:  Identify action items resulting from the meeting.  Assign "        + _
  171.                                                         "responsibility and deadlines for each action item."
  172. Public Const MeetingTitle                    = "Meeting"
  173.  
  174. Public Const PositioningMsg1                = "The Positioning Proposal content topic is based on the methods used by "        + _
  175.                                                         "Trout & Ries in their strategic work.  It follows the question and answer "    + _
  176.                                                         "format that they have found works best to solve most of the problems they "    + _
  177.                                                         "encounter."
  178. Public Const PositioningMsg2                = "Jack Trout and Al Ries are internationally recognized marketing experts.  "    + _
  179.                                                         "Their four books on marketing strategy are published in 18 languages."
  180. Public Const PositioningTitle                = "Positioning"
  181.  
  182. Public Const QualityImprovementMsg1        = "The Quality Improvement content topic follows the universal Quality "            + _
  183.                                                         "Improvement Process developed by Dr. Joseph Juran.  Dr. Juran is a pioneer "    + _
  184.                                                         "of total quality management systems in organizations."
  185. Public Const QualityImprovementMsg2        = "The Quality Improvement Process is a team-based approach to systematic "        + _
  186.                                                         "problem solving."
  187. Public Const QualityImprovementMsg3        = "Through a series of structured activities and tasks, you can:"
  188. Public Const QualityImprovementMsg4        = "- define your quality improvement mission,"
  189. Public Const QualityImprovementMsg5        = "- diagnose possible causes of poor quality,"
  190. Public Const QualityImprovementMsg6        = "- develop remedies for the problem, and"
  191. Public Const QualityImprovementMsg7        = "- maintain the improvement."
  192. Public Const QualityImprovementMsg8        = "The Quality Improvement Process content topic was developed in collaboration "+ _
  193.                                                         "with the Juran Institute, consultants in quality management, located in "        + _
  194.                                                         "Wilton, Connecticut, USA."
  195. Public Const QualityImprovementTitle    = "Quality Improvement"
  196.  
  197. Public Const SalesByKenWaxMsg1            = "Ken Wax designed this competitive selling content topic for sales "                + _
  198.                                                         "situations where the audience must choose between you and your "                    + _
  199.                                                         "competitor(s).  The presentation frames the purchasing decision to "            + _
  200.                                                         "highlight your unique advantages, and can help your prospect embrace the "    + _
  201.                                                         "key issues which steer the decision in your direction."
  202. Public Const SalesByKenWaxMsg2            = "Ken Wax is President of Total Quality Selling, Inc., a consulting and "            + _
  203.                                                         "training firm.  He is a well-known speaker and writer on creativity in "        + _
  204.                                                         "selling, and conducts workshops across North America which teach how to "        + _
  205.                                                         "develop sales presentations to accelerate the customer creation process."
  206. Public Const SalesByKenWaxTitle            = "Sales"
  207.  
  208. Public Const SalesByZiglarMsg1            = "Use the Sales - Zig Ziglar content topic to prepare a sales presentation "        + _
  209.                                                         "adaptable to your client needs and the sales situation."
  210. Public Const SalesByZiglarMsg2            = "This content topic is based on Zig Ziglar's powerful sales techniques.  Zig "    + _
  211.                                                         "Ziglar is recognized internationally as an authority on sales training and "    + _
  212.                                                         "goal setting."
  213. Public Const SalesByZiglarMsg3            = "The Zig Ziglar Corporation provides principle-based sales training which "        + _
  214.                                                         "produces long-term voluntary change in attitudes and behavior."
  215. Public Const SalesByZiglarTitle            = "Sales"
  216.  
  217. Public Const StrategicAllianceMsg1        = "Use the Strategic Alliance content topic to make an initial proposal to a "    + _
  218.                                                         "potential strategic partner." 
  219. Public Const StrategicAllianceMsg2        = "An alliance can take many forms:  acquisition, technology licensing "            + _
  220.                                                         "coalition, supply agreements, marketing agreements, or distribution "            + _
  221.                                                         "agreements" 
  222. Public Const StrategicAllianceMsg3        =  "An alliance can help you leverage the scope of your activities or simply "    + _
  223.                                                         "provide you access to additional resources.  This can be achieved on a "        + _
  224.                                                         "local, regional, national, or global scale."
  225. Public Const StrategicAllianceMsg4        = "A strategic alliance can help lower the barriers for entry in your market, "    + _
  226.                                                         "and raise the barriers to entry for a competitor.  It can also help turn a "    + _
  227.                                                         "competitor into a partner."
  228. Public Const StrategicAllianceTitle        = "Strategic Alliance Tip"
  229.  
  230. Public Const StrategicPlanMsg1            = "The Strategic Plan content topic was designed by a team of practicing "            + _
  231.                                                         "strategic planners and management consultants who are members of the "            + _
  232.                                                         "Strategic Leadership Forum (SLF).  The team included Gerard T. Soldner, "        + _
  233.                                                         "Erik G. Rule, Larry D. Goodson and Anne Lotz-Turner.  The Strategic "            + _
  234.                                                         "Leadership Forum is an international not-for-profit organization "                + _
  235.                                                         "that provides over 6,000 members with leading-edge knowledge on "                + _
  236.                                                         "business strategy and implementation."
  237. Public Const StrategicPlanMsg2            = "This presentation draws upon the best practices for developing strategy in "    + _
  238.                                                         "organizations of varying size and industry.  The plan is built around five "    + _
  239.                                                         "key components:"
  240. Public Const StrategicPlanMsg3            = "1. Examining changes in the external environment"
  241. Public Const StrategicPlanMsg4            = "2. Assessing the competitive position of the company"
  242. Public Const StrategicPlanMsg5            = "3. Setting strategies and action plans"
  243. Public Const StrategicPlanMsg6            = "4. Forecast performance"
  244. Public Const StrategicPlanMsg7            = "5. Evaluating key issues and risks"
  245. Public Const StrategicPlanMsg8            = "For contact information on the Strategic Leadership Forum click on the "        + _
  246.                                                         "button on the last page of this content topic."
  247. Public Const StrategicPlanTitle            = "Strategic Plan"
  248.  
  249. Public Const TrainingMsg1                    = "The Training content topic uses an activities-based learning methodology "        + _
  250.                                                         "that employs participatory learning activities to reinforce understanding."
  251. Public Const TrainingMsg2                    = "Before you create a presentation with this content topic, you will need to:"
  252. Public Const TrainingMsg3                    = "- Identify the benefits of the training"
  253. Public Const TrainingMsg4                    = "- Identify 1 to 4 specific training objectives"
  254. Public Const TrainingMsg5                    = "- Create participatory learning activities for each objective"
  255. Public Const TrainingMsg6                    = "Remember that the training process should be a two-way discussion.  Be "        + _
  256.                                                         "prepared to accept and react to feedback.  Utilize as many visual aids as "    + _
  257.                                                         "possible in the process."
  258. Public Const TrainingTitle                    = "Training"
  259.  
  260.  
  261. '//-----------------------------------------------------------------------------------------------------------------------
  262. '// Strings for More Info Buttons
  263. '//-----------------------------------------------------------------------------------------------------------------------
  264. Public Const ITStrategyInfo            = "You can contact Gemini Consulting at (201) 285-9000 (ask for Tom Berish)."
  265. Public Const KotlerInfo                    = "You can contact Milton Kotler, President at the Kotler Marketing Group at "        + _
  266.                                                     "1-800-331-7677 (202-331-0555 in Washington, DC)."
  267. Public Const PositioningInfo            = "You can contact Jack Trout & Al Ries at 203-622-4312."
  268. Public Const QualityImprovementInfo    = "You can contact the Juran Institute at 1-800-829-1531."
  269. Public Const SalesByKenWaxInfo        = "You can contact Ken Wax at Total Quality Selling, Inc, (617) 237-7333."
  270. Public Const SalesByZiglarInfo        = "You can contact the Zig Ziglar Corporation at 1-800-527-0306 for information "    + _
  271.                                                     "about training opportunities and products."
  272. Public Const StrategicPlanInfo1        = "For questions or membership information, contact the Strategic Leadership "        + _
  273.                                                     "Forum (formerly the Planning Forum) at:"
  274. Public Const StrategicPlanInfo2        = "435 North Michigan Avenue"
  275. Public Const StrategicPlanInfo3        = "Suite 1700"
  276. Public Const StrategicPlanInfo4        = "Chicago, Illinois 60611-4067"
  277. Public Const StrategicPlanInfo5        = "(312) 644-0829"
  278. Public Const MoreInformationTitle    = "For More Information:"
  279.  
  280.  
  281. '//-----------------------------------------------------------------------------------------------------------------------
  282. '// Strings used in two column fill scripts - <= is markup sequence for carriage return
  283. '//     Do not translate '<Level2>', this is markup for Steinbeck
  284. '//-----------------------------------------------------------------------------------------------------------------------
  285. Public Const StrengthsColumnText            = "<>Strengths<=<Level2>"
  286. Public Const WeaknessesColumnText        = "<>Weaknesses<=<Level2>"
  287.  
  288. Public Const OpportunitiesColumnText    = "<>Opportunities<=<Level2>"
  289. Public Const ThreatsColumnText            = "<>Threats<=<Level2>"
  290.  
  291. Public Const GoodNewsColumnText            = "<>Good News<=<Level2>"
  292. Public Const BadNewsColumnText            = "<>Bad News<=<Level2>"
  293.  
  294. Public Const PaidColumnText                = "Paid leave policies<=<Level2>"
  295. Public Const UnpaidColumnText                = "<>Unpaid leave policies<=<Level2>"
  296.  
  297. Public Const EntryColumnText                = "<>Entry Barriers<=<Level2>"
  298. Public Const ExitColumnText                = "<>Exit Barriers<=<Level2>"
  299.  
  300.  
  301. '//-----------------------------------------------------------------------------------------------------------------------
  302. '// Strings used for create Agenda pages
  303. '//-----------------------------------------------------------------------------------------------------------------------
  304. Public Const CreateAgendaPagesMessage    = "A page will be created for each agenda item you entered in the table. Press "    + _
  305.                                                         "OK to continue."
  306. Public Const CreateAgendaPagesTitle        = "Create Agenda Pages"
  307. Public Const ColumnError1                    = "Agenda pages can't be created because the columns in the table have been "        + _
  308.                                                         "modified."
  309. Public Const ColumnError2                    = "To create agenda pages, click the New Page button, select the Agenda page "    + _
  310.                                                         "layout, then click this button again."
  311.  
  312.  
  313. '//-----------------------------------------------------------------------------------------------------------------------
  314. '// String used in filling in team members
  315. '//-----------------------------------------------------------------------------------------------------------------------
  316. Public Const TeamMembersText    = "Leader:<=Recorder:<=Facilitator:<=Additional Team Members:"
  317.  
  318.  
  319.  
  320.  
  321.